4-R Marketing Model

To design and execute marketing programs that drive revenues.
The business world is teeming with marketing models. Michael Porter’s competitive forces model and Geoffrey Moore’s technology adoption life cycle with its chasm that must be crossed are two examples of structures used to talk about marketing. And talk. And talk.

Marketing strategy Matrix

The General Electric Company, with the aid of the Boston Consulting Group and McKinsey and Company, pioneered the nine cell strategic business screen illustrated here. The circle on the matrix represents your enterprise. Both axes are divided into three segments, yielding nine cells. The nine cells are grouped into three zones:

Top 12 marketing models of all time

According to the Chartered Institute of Marketing in the UK, reviewing the last 100 years, there are 12 to consider, as below, in no particular order.
7 Ps – marketing mix
Product, Price, Place, Promotion, People, Process and Physical evidence – these elements of the marketing mix form core tactical components of a marketing plan.

Bill Gates

William Henry "Bill" Gates III (born October 28, 1955) is an American business magnate, investor, programmer, inventor and philanthropist. Gates is the former chief executive and current chairman of Microsoft, the world’s largest personal-computer software company, which he co-founded with Paul Allen.